Cafe2U plans to open more than 1,000 franchises in the United States over the next five years. The company determines the size of territories by looking at business demographics for an area. A territory must have at least 10,000 workers and 750 total businesses in order to meet the minimum threshold for a franchise, and 250 of those businesses must be between the 5-49 employee sweet spot that generates most Cafe2U sales.
Ideal territories feature business or industrial parks that allow a Cafe2U driver to serve multiple businesses at a single stop.
A city of 100,000 to 150,000 people might have two to three territories. A Chicago or Los Angeles territory might have several dozen coffee trucks. They key factor for Cafe2U is ensuring that franchisees have enough available customers that they will be able to thrive.
Coffee is popular everywhere — and not just when it’s cold. A national survey by HealthSaver recently rated Tampa, Fla., as the second most caffeinated city in the country, thanks to the city’s love of coffee.
“The beauty of our business model is that the temperature in an office building is the same all year round,” said Alan Biddle, Director of International Franchise Development for Cafe2U. Even though the van is outside, weather doesn’t affect sales. People still want their coffee, and they still want to take their daily break to chat with co-workers and the Cafe2U barista.
Cafe2U began franchising in the United States after successfully testing a van in San Diego. Cafe2U established a coast-to-coast presence in 2012 and plans to have franchises in all 50 states. Wherever there are people who crave espresso coffee drinks and no coffee shop, there is a need for a Cafe2U coffee van!